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Event Details
Thursday, November 19, 2009
5:30pm-6:30pm Sandwiches sponsored by Social Media
6:30pm-9:00pm Presentation and Panel Discussion
Location:, The University Club, 800 Powell Street @ California, San Francisco, CA 94108 PLEASE NOTE THIS CHANGE OF VENUE.
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Today’s consumers are rapidly adopting and integrating social media (Twitter, Facebook, LinkedIn, etc.) into their everyday lives. But marketers are unsure of how to approach marketing through social networks or even if they should do so at all.
Come join fellow MBA graduates from leading business schools to learn about how businesses are approaching the challenges posed by the explosion in the use of these new media.
Panelists will discuss how they are currently using social media and project how it will be used it in the future to build brand equity, gain new business and to establish and maintain loyalty among their consumers. They will also discuss the potential perils of improperly using social media to promote business interests.
Moderator:
Tom Bedecarre, CEO at AKQA
Panel:
Seth Goldstein, CEO at Social Media
Alyson Hyder, VP of Media at Razorfish
Jeremiah Owyang, Partner at Altimeter Group Jeremiah’s Blog
Dan Rose, Vice President at Facebook
Clara Shih, Author of The Facebook Era
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When & Where
The University Club
800 Powell Street @ California
San Francisco,
CA 94108
Thursday, November 19, 2009 from 5:30 PM to 9:00 PM (PT)
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Hosted By
Kellogg Club of San Francisco/Bay Area
Contact:
Cindy Lee
cinlee00@gmail.com
415-430-8830